May 032013

How are we branded through the use of Social Media?


In this video Juan Enriquez ties together

  • Big Data
  • Tatoos
  • ImmortalitySocial Media Tatoo
  • Lessons from the Greeks and one South American

and he turns a saying of Andy Wharhol’s around.

Juan Enriquez: Your online life, permanent as a tattoo

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We can learn a lot from the Greeks.

How do you understand the ‘golden apple’?

You can read more about this in the post on the TED Blog: Two ways of thinking about social media: digital tattoos and virtual shadows

Leave a comment below!

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  23 Responses to “Social Media Tatoo or Shadow?”

  1. Yorinda, What an interesting post….really outside the box, in my opinion. You know, if we get involved in social media…we have no secrets anymore. When you start sharing about yourself and offering your opinions, it really can be like a permanent tattoo. People will see what you are saying and supporting and often that opinion will remain about you. People are like that. Hopefully we show a good, positive, encouraging side about ourselves….cause nobody is perfect, ya know. :)
    Thanks for the thought provoking post!
    Lynn Jones recently posted…18 Tips for a Healthier, Happier, Day-to-Day LifeMy Profile

  2. I’m constantly smiling about all the who ha and ooh la la on Facebook when it comes to privacy! I am a firm believer in the fact that if we want something to remain private the internet no matter what the level of privacy claimed is not the place to put that private content! There are those who say on the internet one should conduct oneself as though their grandmother was able to read everything! :)
    Sadie-Michaela Harris recently posted…Google Analytics the useful information for Small BusinessesMy Profile

  3. What a fun post.

    Once we are in social media, it does depend on us what we want or do not want to share. Sometimes I need to hold myself back a bit lol. Those electronic tatoos do not come off!

    This video really makes you think! I like the four lessons from the Greeks!

    As long as we are mindful of whatever we stay out there will be there forever, I think we are OK.

    Donna Merrill recently posted…Do You Own Your Business or Does It Own You?My Profile

  4. Yorinda, These video really makes you realize the important of what you share on social media. Today everyone puts their personal business on social media and if you put out negative things then it will be there always like a tattoo that you can’t remove. I think we all need to be sure that what we share really represents who we are.

    Thanks for sharing this video and post!

    Love and light,

    Shelley Alexander recently posted…Deliciously Holistic Cookbook Launches!My Profile

  5. It is true that our electronic tattoo is out there for everyone to read. – I wonder how you might explain this to a 15 year old with college and young adulthood ahead of them. We know that companies are demanding access to applicants facebook and twitter accounts (something I absolutely disagree with) – but at ages when you don’t understand the impact that what you post – I’m wondering what you say or do to help them understand and not find themselves blindsided later in their life. It’s a really interesting conundrum.

  6. Great metaphor Tatoos and social media!

    I love Ted and Yorinda thank you so much for this share fll of creative information, there is so much to learn for us everyday.
    Plus this video gave me some ideas on new creative metaphors for my next public speaking event about prosperity and love and Greek mythology;)
    Best wishes Yorinda!

  7. The golden apple was / is a lure, and we use them in social media all of the time. We use Aristotle in blogging – blogging excellence to become a habit (Sorry for the paraphrasing Aristotle ;)), we use a lot from history to move ourselves forward – but I don’t think we see it that way :)
    Sarah Arrow recently posted…Pinterest: 7 ways to Gain Exposure, Explode Traffic & Generate SalesMy Profile

  8. As permanent as a tattoo! What a great way to think about anything we post or write about online! Thankfully, I learned early on that I need to post what’s consistent with the brand I want to promote, so I don’t think anyone will be confused when they look at my digital tattoo, but it’s a great reminder to me going forward as well!
    Steve Borgman recently posted…Here’s a Method To Enhance Adult Social SkillsMy Profile

  9. Yorinda,
    That was VERY interesting! I never thought of “electronic Tatoos”. Really makes you wonder how far technology is going to go, could or will go .. actually kind of creepy when you really think about it… thank you for the enlightenment :-)

  10. Good Morning Yorinda!! This is a great way to start out my day, I loved this video. I am not sure why people would want to air out their dirty laundry on social networking sites oe any where else for that matter, but I do see this all the time.. An electronic tatto, they do not disappear.. I have never heard it stated like this before but it sure makes sense.. Thanks for sharing.. Chery :)
    Chery Schmidt recently posted…How Can We Reach Those Goals?My Profile

  11. Its funny that more people don’t understand that what we put online is always going to be online. And even more to the point, what we put on a public site, like Facebook or Twitter, is really out there for everyone to see. And more specifically to comment on. And just like tattoo’s there are always going to be people out there who are more than willing to judge your online and offline life by their own standards.
    Clint Butler recently posted…How To Find Your Tribe Who Will Invest In Your ProductsMy Profile

  12. Very interesting the comparison between tattoos and electronic tattoos.. I haven’t thought of it that way.. And some tattoos I see I really don’t like! LOL Lured by the golden apple, I wonder what lures us to put so much of ourself out there for the world to see.. things that won’t disappear!! A very though provoking topic!

  13. I remember thinking, many years ago already, how damaging it would be to publish a book which you later wished you could change. And that IS a frightful thought. But how much more so now, in the age of the internet and social media! It’s no longer limited to writers or musicians, but is a matter of concern for ALL of us. Young people especially need to realize it, and be careful of what they say online, because you never know when — maybe decades into the future, but certainly when you least want it to — something will come back and bite you.

    What we say is so important! It’s always been true, but now we’re far more aware of the implications.


  14. this is an interesting way of looking at it – but I do think as the whole way of life is social media tattoo led and increasing then in some way what you say is as relevant or as uninteresting as the next person…isn’t it cancelled out? If every one had a ink or electronic tatto – it is no longer an interesting condition just a normal one – my opinion ;-)
    Sarupa Shah recently posted…This girl means business…My Profile

  15. Hi Yorinda,
    It is nice to stop by your blog today to understand the meaning of social media tattoo which I haven’t heard of. Thank for this and I would agree that what we are sharing on social media sites will be seen by everyone and it is up to us to put ourselves in a way how we want to be seen in the eyes of the public. At many times, I enjoy sharing about my activities, what I eat, my opinion, my thought at that moment when I posted something and many more. This allow people to know me better as a person and it will also allow them to decide if they are comfortable to work with me base on my personality and not only base on the business I have to offer.

    Lastly, I would like to thank you again for bringing this new term to me and will keep it with me when I post something on Facebook :-)

    Cheers ! :-)
    Pearly Quah recently posted…Your Health And Kangen Alkaline WaterMy Profile

  16. [Marked as spam by Antispam Bee | Spam reason: CSS Hack]
    How’s it going? I hope everything is going well.

    -Amrik Virdi.
    Amrik Virdi recently posted…How To Delete A Blog In WordPressMy Profile

  17. Yorinda,
    thanks so much for sharing this great information… I never throught of any “Electronic Tatoos”, but after reading your post and watching the video.. wow, that was a truly eye opener for me.

    Not sure I ever do anything similar but honestly, I like to think that I will nevery even think about it.

    Thank you for the great enlightenment on the subject.
    All the best.
    nick catricala recently posted…23 day meditation at the L.A. ashramMy Profile

  18. Interesting TED, Yorinda.

    I think back to the days when you could just leave town and pop up somewhere else to “start a whole new life”. No longer.

    Your tatoos are permanent.

    That’s both a blessing and a curse.

    A curse because you can’t erase the words, images, videos you’ve chosen to make public at any time in your life.

    A blessing because maybe, knowing the curse, you’ll be more deliberate and thoughtful about what you “put out there.”

    The golden apple, after all, has a shelf life before it rots away. Your words, though, are eternal (yes, even post mortem!)
    David Merrill 101 recently posted…Lead Magnet Creation | InterviewsMy Profile

  19. Hi Yorinda,

    Many thanks for sharing this video , it is very good advice to think of what you post on social media.

    It will be interesting to see how social media will change over the next few year as people become more wise about the good and and bad points about social media.

    Rosemary recently posted…Social Media Marketing A Real Example Of The Need For An Online Presence For SME’sMy Profile

  20. Hi Yorinda,

    Thank you for sharing Juan Enriquez’s presentation analogy of “digital tattoos” and his stories from the Greeks. This is an intriguing video! I’ve never thought about comparing social media to tattoos. However it makes sense. Whatever we post on any platform, it is permanent. All our shares will be around way beyond our day.

    It may be too late for most of us if we are concerned about our “digital tattoo,” so the best thing is to pay attention to what we share and mindful about what we post. I have an Aunt who does not own a computer or a cell phone. She has never set up any accounts and has never purchased anything online. However, any other activity she does offline is still digitized, such as going to the dentist or purchasing groceries. It used to be a choice “protect our privacy” but those days are gone whether we involve ourselves in social media or not.

    Raena Lynn
    Raena Lynn recently posted…We have the best product ever! Great Lie #5My Profile

  21. They say real tattoos last a lifetime and 6 months, I think social media “tattoos” might last even longer than that! It is all about being cautious about what you put up…too many people put anything and everything on social media mapping their life for all to see.

  22. How you present yourself online as a brand, definitely can have a tremendous impact. We often remember the bad over the good. Then, there is branding without being truly conscious of the result… that is why we get some brand fails that were poorly worded or misunderstood.

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